Digital signage is growing as an advertising medium in the ‘Digital Out of Home’ (DOOH) space but that’s not the only place that dynamic, digital signs can make a difference. Anywhere you have important information to communicate and a wall or other surface that people pass by you can use digital signage to maximize the impact of your communication. Schools can use it to promote calendar events like sports schedules, cafeteria menus, … Corporations can use it to spread messages from HR, for internal HR and to communicate key initiatives, mission statements or sales targets and achievements, and, of course, for employee of the month awards.

Healthcare is using it to explain check-in procedures and to promote awareness of flu vaccinations and good hand-washing habits. Quick-service restaurants are using it for electronic menu boards.

So take a look at your information communication needs and figure out which can be best met with digital signage.