Digital Signage For Small Business
Uncategorized
Using Search Engine Marketing (SEM) Techniques to Create Better Digital Signage
Apr 24th
Techniques used for Search Engine Marketing (SEM) or Search Engine Optmization (SEO) might seem like they would have nothing to do with the techniques used in Digital Signage but there’s a lot that Digital Signage Professionals can learn from the world of Search Engine Marketing.
When you sit down to plan a Digital Signage Campaign you need to come up with the text and graphics you will use on your displays. But how do you know which words will attract the most attention within your target audience? How do you pick your key headings to drive the greatest attention? For example, if you were making a digital sign for an Indian Restaurant how could you know that the words ‘tandori’, ‘vegetarian’, ‘spice’ and ‘saffron’ where all words that people associate with that type of business? And how could you know how important each of those words was to them?
Well, that exactly the kind of information you can get from SEO Keyword Tools! They can tell you exactly what phrases people associate with any particular word or term, so by simply entering “indian restaurant” and “indian cuisine” into an SEO Keyword Tool we get the answers we need to craft our Digital Signage Display.
One of the newest SEO Keyword Tools is actually one we wrote ourselves, you can find it at http://seokeywordsearch.com. Unlike every other tool out there it provides a unique graphical approach to SEO Keyword Analysis because it creates for you a complete map of the keywords for any starting phrase and it shows you just how important each word is and how they relate to each other. In a matter of minutes you have a clear picture of the subject matter and can craft great looking digital signage displays that meet your end-users’ expectations precisely.
So stop guessing what people want to see on your digital signage displays, and start using SEO Keyword Analysis today to improve your work.
Working on our new design
Apr 3rd
The new site design is coming along and should be up shortly. Here’s a preview of the direction we are moving:-
We cut over to the new rendering engine today
Feb 22nd
As part of our process of continuous improvement here at SignSwift we deployed a new rendering engine today. It’s based on Microsoft’s Message Queue software and will allow us to render more digital signage slides simultaneously and to expand across more servers as needed to scale up.
Welcome to our new blog, now running under WordPress
Jan 25th
We made the switch today and moved our blog over to WordPress, so it’s now running on our own site.
Data Center Upgrade Complete
Jan 24th
We are now hosted at our new data center, the switch over went well with less than 5 minutes of downtime as we completed the move of the database and all other settings. Thanks to our reliable Amazon S3 backed storage system we can switch new servers on and off easily and all your data is protected.
Digital Signage isn’t just for advertising
Sep 11th
Digital signage is growing as an advertising medium in the ‘Digital Out of Home’ (DOOH) space but that’s not the only place that dynamic, digital signs can make a difference. Anywhere you have important information to communicate and a wall or other surface that people pass by you can use digital signage to maximize the impact of your communication. Schools can use it to promote calendar events like sports schedules, cafeteria menus, … Corporations can use it to spread messages from HR, for internal HR and to communicate key initiatives, mission statements or sales targets and achievements, and, of course, for employee of the month awards.
Healthcare is using it to explain check-in procedures and to promote awareness of flu vaccinations and good hand-washing habits. Quick-service restaurants are using it for electronic menu boards.
So take a look at your information communication needs and figure out which can be best met with digital signage.