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Techniques used for Search Engine Marketing (SEM) or Search Engine Optmization (SEO) might seem like they would have nothing to do with the techniques used in Digital Signage but there’s a lot that Digital Signage Professionals can learn from the world of Search Engine Marketing.

When you sit down to plan a Digital Signage Campaign you need to come up with the text and graphics you will use on your displays. But how do you know which words will attract the most attention within your target audience? How do you pick your key headings to drive the greatest attention? For example, if you were making a digital sign for an Indian Restaurant how could you know that the words ‘tandori’, ‘vegetarian’, ‘spice’ and ‘saffron’ where all words that people associate with that type of business? And how could you know how important each of those words was to them?

Well, that exactly the kind of information you can get from SEO Keyword Tools!  They can tell you exactly what phrases people associate with any particular word or term, so by simply entering “indian restaurant” and “indian cuisine” into an SEO Keyword Tool we get the answers we need to craft our Digital Signage Display.

One of the newest SEO Keyword Tools is actually one we wrote ourselves, you can find it at http://seokeywordsearch.com.  Unlike every other tool out there it provides a unique graphical approach to SEO Keyword Analysis because it creates for you a complete map of the keywords for any starting phrase and it shows you just how important each word is and how they relate to each other.  In a matter of minutes you have a clear picture of the subject matter and can craft great looking digital signage displays that meet your  end-users’ expectations precisely.

So stop guessing what people want to see on your digital signage displays, and start using SEO Keyword Analysis today to improve your work.